Приложение на етичните правила в ПР и рекламата в европейски страни

Author(s): Alexander Hristov / Language(s): Bulgarian Publication Year: 0

The article puts an emphasis to the implementation of the ethical principles in the advertising and PR, which is the current trends in the development and how the self-regulation activities are being implemented in the EU countries. An analysis of the good practices in the field is presented – it can be useful for basis for recommendations for the development of this field. This analysis also includes whether in the countries a compliance handling body exist, as well as the implementation of two interesting self-regulation practices – copy advice and pre-clearance.

Управление на маркетинга в социалните медии от комуникационна агенция – тенденции и европейски практики

Author(s): Alexander Hristov / Language(s): Bulgarian Publication Year: 0

The article reviews trends and perspectives for the management of social media marketing activities inhouse or by specialized agency. The positions are presented and justified that the choice of an alternative in this case has to take into account numerous factors, as well as that the trend in marketing management in the social media is that the services of digital, advertising and PR agencies in this field are more and more actively used by the companies. The results of a research, implemented in five European countries, confirm this conclusion.

Media Framing of “Medical Futility”

Author(s): Kim McGuire / Language(s): English Publication Year: 0

The cases of Charlie Gard and Alfie Evans in the UK have made public the difficult nature of “medical futility” cases. The media has undoubtedly played a significant role in this global dissemination. This chapter discusses interpretations of the media role, as both ‘negative’ and ‘positive.’ Arguably, for the families, media reporting enabled widening access to avenues of support. For the medical professionals it brought abuse and declining trust, partly due to partisan and limited access to information, and an emphasis upon emotive story telling. How these conflicting viewpoints can be ‘mediated’ and ‘moderated’ in the future will be discussed.

Osmanli Toplumu Son Döneminde Kadın Dergileri ve Feminist Uyanış Feminist Awakening Through

Author(s): Zeynep Banu Dalaman / Language(s): Turkish Publication Year: 0

Although the development of the women's movement in Ottoman society was different from that in Western countries, it is a fact that they were affected by the women's movement and publications that developed in the West. As a result of the liberation of the press, communication and transportation opportunities that started with the Tanzimat era, the Ottoman intellectual was able to follow the developments in Europe closely. This follow-up broadened the horizons of literate Ottoman women by providing close monitoring of western women's organizations and women's media. Ottoman men also supported the women's movement that flourished in the Ottoman Empire, sometimes by opposing the modernist protectionist discourse, and sometimes by including women writers in their publications. In this study, the formation of Ottoman feminism is examined based on Ottoman women's magazines published in the late nineteenth and early twentieth centuries and the writings of Ottoman male intellectuals of the period. The work in which feminist theory of history forms the theoretical framework of the historical process of the emergence of feminism in the world and its debate in Ottoman society, and argues that the roots of the discussions on feminism lie in the late Ottoman women's publications and associations, and extend to the struggle they waged with Ottoman men. It produces a discourse contrary to the expression of women's movements and feminism identified with the Republican period. Archive work was carried out and discussions over the concept of “feminism” were analyzed in Ottoman journals published between 1908-1920.

ACADEMIC EMAIL REQUESTS: A CHALLENGE FOR EFL LEARNERS

Author(s): Viorica Cebotaroş / Language(s): English Publication Year: 0

The study aims to investigate the level of pragmatic competence of Romanian learners of English when performing requests in academic email interaction. It focuses on the analysis of the linguistic form of authentic email requests written by students of USARB (Alecu Russo Balti State University) to faculty. The study examines the way politeness is expressed in academic email requests by analysing the level of directness employed, as well as the use of internal modification of the head act of request. The findings reveal cases of negative transfer of strategies from students’ mother tongue into English. This stresses the need for pragmatic instruction, which will contribute to developing the EFL learners’ pragmatic competence.

ASISTENȚA EDUCAȚIONALĂ A COPIILOR CU TULBURĂRI DIN SPECTRUL AUTIST ÎN CENTRUL DE RESURSE PENTRU EDUCAȚIA INCLUZIVĂ

Author(s): Maria Pereteatcu / Language(s): Romanian Publication Year: 0

The article discusses the aspects of educational support for children with autism spectrum disorders in the Resource Centre for Inclusive Education. The issues faced by children with autism and their families are also highlighted. The behavioural therapies most commonly used in working with the autistic child are described, as well as examples of improving pronunciation and speech development, developing thought operations, practising spatial and temporal orientation skills and educating civilised behaviour

COMUNICARE ŞI MARKETING ÎN ACTIVITATEA MANAGERIALĂ

Author(s): Dochița Florea,Tatiana Gribincea / Language(s): Romanian Publication Year: 0

A school is part of the social environment, from which influences operate directly and indirectly. The school and the environment interact openly and dynamically. On the other hand, the social environment influences the school. Influence may or may not stimulate the development of school goals. On the other and, a school can never escape the forces of the environment. Schools, in turn, are able to influence the environment. The interaction between the school and the external environment requires constant attention from management. The continuous survival of the school depends on how the management team adapts it to external conditions. Specifically, the influence is given by the relationships in which the school engages with different individuals, different groups and organizations in the community.

LIMITELE COMUNICĂRII ÎN JUSTIȚIA NEGOCIATĂ

Author(s): Alexandru Sava / Language(s): Romanian Publication Year: 0

During the guilty plea negotiations, ensuring a real communication between the prosecutor and the defendant is essential, in order for the latter to fully understand the consequences of the deal. The presence of a lawyer is meant to facilitate this. Still, a certain psychological pressure on the defendant may exist while guilt is accepted as stipulated in the agreement. Because this procedure takesplace during the arraignment, the defendant may assimilate the act of being sent into court with settling a certain degree of guilt for him, perceived as bigger than it really is. There is even a risk for an innocent person to accept the deal, only to insure the application of favorable circumstances in his case.

CONCEPTUL „SPIRITUS LOCI” REFLECTAT ÎN LITERATURĂ

Author(s): Elena Negoiță / Language(s): Romanian Publication Year: 0

Since the oldest of times, people have tried to comprehend the environment,in all its aspects: sky, soil, water, natural phenomena and animals. The human beingrealized that it cannot compete with the power of the universe. Unable to conquer itsforces, energies, beasts, elements, mankind wanted to tame them. Or at least to findsome explanations for them, in order to possess knowledge on how to avoid them.The human race tried to grasp the enigma of lightning and thunder peal, the mysteryof earthquakes and volcanic eruptions, it tried to decipher the secrets of the worldthat’s invisible to the human eye, to unravel the riddles of metaphysics. An elementof the intangible that caught the attention of the human societies is genius loci/spiritus loci. Over the past centuries, the Latin expression “genius of the place/ spiritof the place” has earned various acceptances.Regardless of the multiple meanings of the phrase, “genius loci” alwaysinteracted with people that attempted to peacefully communicate with the telluricenergy. This mutual conditioning is found in multiple literary works, from variouscontinents. The writers of the magic realism illustrated the human being’sdependence over a certain place, but also the human’s mark over a terrestrialsurface.

Wstęp

Author(s): Anna Barańska-Szmitko / Language(s): Polish Publication Year: 0

Interference with Freedom of Expression

Author(s): Gabriela Nemtoi / Language(s): English Publication Year: 0

Established as a personal right, the right to free speech implies obligations and duties, which may generate possible restrictions. Freedom of expression works correctly in a legal framework when it comes to a legitimate aim in a state law. Article 10, paragraph 2, of the Convention explains the conditions under which the right to freedom of expression is justified by the need to protect certain public interests (such as those relating to national security, the territorial space of the state, public order, the prevention of crimes, the protection of health and social morals, the guarantee of authority and the impartiality of the judiciary) but also to protect certain private interests, such as reputation and the rights of others. persons or the need to prevent the publication of secret information. This paragraph basically authorizes states to take certain measures to protect those interests, which materialize through rules and normative rules of the right to conscience, opinion and freedom of expression States enjoy a margin of appreciation for establishing the need for such reactions in a state governed by the rule of law, but in the end it is also up to the European Court of Human Rights to rule on the compatibility of interference with the provisions of the Convention, assessing on a case-by-case basis if the interference arises as a result of the urgent social issues and whether it is fair.

Warsztaty językowe w dobie pandemii

Author(s): Katarzyna Fredén De Los Rios,Paweł Kaźmierczak,Anna Sworowska / Language(s): Polish Publication Year: 0

This article aims at presenting the methodology and outline of the international language workshop organized for students of Swedish at the Institute of Linguistics of Warsaw University and Vuxenutbildning Skövde in Sweden as a positive example of the usage of Internet tools for effective learning within foreign language communication in the time of corona virus pandemic. The authors of the article present the specificity of the language teaching programme for Swedish as a part of the studies offered in the field of Applied Linguistics at the Faculty of Applied Linguistics at the University of Warsaw and the language teaching programme at the Snabba spåret course offered by Vuxenutbildning in Skövde, pointing to their differences and similarities, and then discuss the details of preparation and implementation of the concept of the international communication workshop along with the results of surveys conducted before and after the project.

МЕЖКУЛЬТУРНОЕ ВОСПИТАНИЕ В ОБРАЗОВАТЕЛЬНОМ ПРОЦЕССЕ: ПРОБЛЕМЫ И ПЕРСПЕКТИВЫ

Author(s): Alla Papţova / Language(s): Russian Publication Year: 0

The article сonsiders the problems of intercultural education. intercultural education is a part of the educational process and its importance will increase in connection with the pluralization of identities in the postmodern era, the scale of migration processes and the development of information technologies. The successful inclusion of intercultural education in the educational process is significant for both society and the individual. Elements of intercultural education should be reflected not only in the content of the educational process, but also in the methodology

ПРОБЛЕМЫ ОБУЧЕНИЯ ИНОСТРАННОМУ ЯЗЫКУ СТУДЕНТОВ ИНЖЕНЕРНЫХ СПЕЦИАЛЬНОСТЕЙ ЧЕРЕЗ ПРИЗМУ МЕЖКУЛЬТУРНОЙ КОММУНИКАЦИИ

Author(s): Daria Reazanţeva / Language(s): Russian Publication Year: 0

This article is devoted to the consideration of the problem of intercultural communication in the context of teaching foreign language for non-linguistic students. The concepts of communicative competence, intercultural communication, their tasks and use in the learning process are considered. Various scientific approaches to the problem are analyzed. The ways of simultaneous teaching of language and culture, taking into account the peculiarities of foreign students, are proposed, practical tasks for foreign students are considered. The materials of the article can also be used for extracurricular work of foreign students

ГАЙДА, КАК СРЕДСТВО ПРИОБЩЕНИЯ МЛАДШИХ ШКОЛЬНИКОВ К ГАГАУЗСКОМУ МУЗЫКАЛЬНОМУ ФОЛЬКЛОРУ

Author(s): Tatiana Şegaleva / Language(s): Russian Publication Year: 0

Existing scientific studies dedicated to the guide in the Republic of Moldova, are not so extensive and comprehensive, most often this tool was considered as part of the common folklore "picture". These studies are the foundation of the present research and starting point for building a systematic methodological approach. They carry valuable information about the instrument, history and distribution, rhythmic and melodic characteristics and performers. Latest scientific research on the territory of the Republic of Moldova, which mentioned the guide, dates back to 1900 year in the essays of V. A. Moshkov "Гагаузы Бендерского уезда"

ТЕОРЕТИКО-ПРАКТИЧЕСКИЕ АСПЕКТЫ ФОРМИРОВАНИЯ ЦЕННОСТНЫХ ОРИЕНТАЦИЙ У МЛАДШИХ ШКОЛЬНИКОВ

Author(s): Ecaterina Iamboglo / Language(s): Russian Publication Year: 0

The purpose of this article is to study the issue of the value orientations formation in junior schoolchildren. This study examines the theoretical and practical aspects of this process. Value orientations are used to choose the direction of development and behavior of an individual. The value orientations are based on the value system, the formation of which relates right to the primary school age. In the educational process, the formation of value orientations is the result of cumulative activities of teachers, parents and students. Such joint educational work is aimed at mastering the value perception of the world by the individual and endowing the surrounding or abstract objects with a degree of significance, as well as determining his ownattitude towards them

Çoklu Medya Türlerinde Posthümanizm ve Anlatıların Eyleyiciliği

Author(s): Başak Ağin / Language(s): Turkish Publication Year: 0

Materyal ekoeleştiriden posthüman ekoeleştiriye dönüşte öykü anlatıcılığını ve maddelerin eyleyiciliğini vurgulayan Serpil Oppermann, 2016 tarihli “Posthümanizmden Posthüman Ekoeleştiriye” (“From Posthumanism to Posthuman Ecocriticism”) başlıklı makalesinde, “uyaranlara tepki veren sentetik maddeyi nasıl yorumlarız? Kendiliğinden etkinlik belirtileri sergileyen bu tekno-bilimsel eyleciliklerin kültürel çıkarımları nelerdir? Somut karakteri içinde bu yeni gerçekliği nasıl anlamlandırır, maddeci eyleyiciliklerle kodlanmış ‘yaratıcı oluşun’ kültürel ve ekolojik katmanlarını nasıl kavramsallaştırırız?” diye sorar (23) . Bu sorular, posthümanizmin kuramsal çerçevesinin artık netlik kazandığı, posthüman akış ve oluş gibi kavramların akademik kitlelerin zihninde berraklaştığı bugünlerde artık o kadar da hayret verici görünmüyor. Asıl şaşırtıcı olan ise aradan geçen beş yıl gibi kısacık bir zamanda posthümanizmin akademik bilinirliğinin ve doğru biçimde konumlanışının bu kadar büyük bir hızla gerçekleşmesidir. Ancak buradan duyduğumuz umutlu hisler, yüzümüzü posthüman bedenlerin bizzat kendilerini oluşturan günlük yaşantılarımıza ve madde ile her zaman birbirine bağlı olan anlam üretme pratiklerimize çevirdiğimizde ne yazık ki yok oluyor. Burada kuramsal açıdan çözümlenmeyi bekleyen iki yönlü bir sorun bulunuyor: Maddenin öykü anlatıcılığının sürekli olarak yanlış anlaşılması bu sorunun bir yönünü, insan biçimlilik diye tercüme edebileceğimiz antropomorfizmin yine insanı merkeze koyan bir anlayışa destek çıkıyormuş gibi algılanması ise ikinci yönünü teşkil ediyor. Bu nedenle, posthümanizmin ve maddenin anlatılara dair dolanıklığının akademi dışı dünyada da ses getirmesi, anlaşılması, kavranması ve bunlara bağlı politik, sosyal ve etik çerçevelerin yeniden çizilmesi gerekiyor. Bunun en hızlı, en kolaylaştırıcı ve en sağlam kaynağının çoklu medya türlerine dönmek olduğu inancındayım.

Socijalni dijalog i put ka evropskim integracijama

Author(s): Zoran Stojiljković / Language(s): Montenegrine Publication Year: 0

U posljednje dvije-tri godine, u javnim raspravama i polemikama, u sve češćoj upotrebi je pojam socijalnog dijaloga. Socijalni dijalog tako ulazi u red masovno rabljenih, pomalo pomodnih termina, koji – bez prethodno određenog značenja i sadržajnog okvira, mogu biti predmet svakovrsnih manipulacija i (zlo)upotreba.

EVALUACIJA FUNKCIONIRANJA LOKALNIH ZAJEDNICA U “INFORMATIČKOM DOBU”

Author(s): Jusuf Žiga / Language(s): Bosnian Publication Year: 0

Živimo u vremenu “informatičke revolucije” i svekolikog dinamizma u načinu življenja. Relativiziraju se i vrijeme i prostor. Postajemo sve zavisniji od drugih, ali uz paradoksalnu umišljenost kako smo, istovremeno, sve samodovoljniji unutar svijeta kome pripadamo. To direktno protivriječi prirodi ljudskog roda. Jer, koliko god je važna individualnost, tj. unikatnost svakog čovjeka, pa čak i kada je tzv. sijamski blizanac, jednako tako je bitna i društvena komponenta njegovog bića. Zapravo, osim zadovoljavanja svega nekoliko čisto egzistencijalnih potreba, sve drugo što činimo tokom svoga života smisleno je samo u sadjejstvu sa drugim ljudima. Ali, to je već tema za sebe kojom se nećemo baviti u ovom tekstu.

Kalendarium wpisów na stronie Facebook Studenckiego Koła Nowoczesnej Bankowości „Fintech” Uniwersytetu Warszawskiego (SKN Fintech) w okresie październik 2020 – grudzień 2021 roku

Author(s): / Language(s): Polish Publication Year: 0

Calendar of entries on the Facebook page Student Circle of Modern Banking "Fintech" University of Warsaw (SKN Fintech) in the period October 2020 - December 2021