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ECO-TRENDS IN MODERN TOURISM DEVELOPMENT

Author(s): Dora Kabakchieva,Vanya Vasileva / Language(s): English Publication Year: 0

Some modern trends in the development of tourism appear, one related to environmentalcare, too. Environmental care is an important and indispensable condition for achieving sustainabledevelopment.The purpose of this publication is to define the environmental trends in tourism and to examine some ofthe aspects in their manifestation. Ecological trends in tourism have a variety of manifestations. Thispaper examines part of the manifestations of ecological trends in tourism in the world, Europe andBulgaria. Their benefits are the focus of the study.

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PROFESSIONAL CONFERENCES VIEWED FROM THE ASPECT OF A TOURIST PRODUCT IN SERBIA - A CASE STUDY

Author(s): Snežana Kirin,Sandra Kirin / Language(s): English Publication Year: 0

Tourism in Serbia is becoming an increasingly important economic sector with the potentia lof further development. This paper identifies the potential of the international conferences market in order to promote tourism. This paper presents a survey of the attitudes and impressions of the visitors of a major scientific conference meeting held in Belgrade this year, which was conducted by analyzing a sample of 175 respondents from different countries. The basic assumptions deal with: the differencein the tourist motives for visiting a certain destination, where on one hand we have the motives of thepopulation of scientists and on the other, the motives of the average population of tourists; the analysisof the destination and the analysis of the satisfaction and dissatisfaction of conference attenders withparticular elements of touristic offer. The obtained results were found useful as a better evaluation ofthe conference and to emphasize it out as a viable touristic product.

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THE IMPACT OF SOCIAL NETWORKS AND APPLICATIONS ON THE SELECTION OF TOURIST DESTINATIONS IN THE REPUBLIC OF CROATIA

Author(s): Dalija Kuvačić,Vlasta Roška,Nikolina Grljušić / Language(s): English Publication Year: 0

The purpose of the paper is research and analysis of the impact of social networks and applications when selecting a tourist destination in Croatia. Social networks and applications have become essential for communication between users, but also for the presentation of tourist destinations to potentialtourists. In the survey, whose results we present in this paper, 100 tourists participated. Surveyquestionnaires were distributed through social networks to a random sample of respondents duringtheir stay in the Republic of Croatia. The survey was carried out in May 2017.The objective of this survey was to analyze how many tourists who come to Croatia know and use socialnetworks and applications when choosing their travel destinations and how information from socialnetworks influence their choice of places to stay. According to the results of the survey there is a significantcorrelation between the age and the level of education of respondents and the time that they spenda day on social networks and then between knowledge of social networks in the group and ways of planningtheir trips. The analysis of the results shows that there is a significant correlation between the ageof the respondents and their selection of travel destinations through social networks and applications.

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RUSALLIAS – A BASIS FOR PROMOTING ETHNO-TOURISM IN EASTERN SERBIA

Author(s): Dobrila Lukić,Slađana Anđelković / Language(s): English Publication Year: 0

As a distinct type of cultural tourism, ethno-tourism represents a possible and sustainablebusiness activity that may be beneficial to the growth and recovery of underdeveloped areas in EasternSerbia. This primarily relates to areas where the tourism industry has not picked up yet, but which dohave a local cultural potential that may be used to give a shape to a cultural and artistic experienceintended not only for tourists, but also for the local community. The aim of this paper is to present theRusallia ritual as a possible form of ethno-tourism. This ritual, in which women, known as Rusallias,fall into a trance, is typical of the Vlachs native to Eastern Serbia and takes place on the Day of Pentecost.The purpose of fostering this form of ethno-tourism would be to protect and preserve intangiblecultural heritage in that region. With regard to this, the paper will analyse contemporary ethnographicresearch on this custom as well as anthropogeographic research on the Balkan Peninsula carried outby Jovan Cvijic.

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EFFICIENCY ANALYSIS OF AIRLINES USING DEA MODEL

Author(s): Aleksandra Marcikic,Kristina Budimcevic / Language(s): English Publication Year: 0

Due to deregulation and dynamic development of the air transport in the recent decades,the concept of performance evaluation and efficiency measurement has been given an increasing attention.The main goal of this paper is to use Data Envelopment Analysis to compare the efficiencyof nine airlines using multiple inputs and outputs. The results of the analysis showed that CroatianAirlines, Lufthansa, Singapore Airlines and Emirates Airlines have the best ratio of the selected inputsand outputs and thus they are achieving maximum efficiency compared to the other airlines includedin the analysis.

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THE QUALITY OF FINANCIAL REPORTING AS A PRECONDITION FOR DEVELOPMENT OF GLOBAL TOURIST INDUSTRY

Author(s): Grozdana Marinković / Language(s): English Publication Year: 0

The real and fair financial reporting is a prerequisite for further development of tourist industry on a global level. In this paper the emphasis is on the concept of quality of financial statements,with a special focus on the process of harmonization of financial reporting. Having in the mind that thetourism has become a relevant generator of a global economic development, a special part of paperanalyzes accounting regulations and financial reporting framework in the most developed countries inthe world, as well as a specificity of financial reporting of tourist industry in Serbia.

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MANAGEMENT OF SERVICE MARKETING: A PERSPECTIVE OF MODERN TOURISM SECTOR

Author(s): Branko Mihailović,Vesna Ž. Popović / Language(s): English Publication Year: 0

In this paper we will research the management of service marketing in modern tourism sector. The tourism market is an extremely dynamic and open system. Aiming to form and maintain long-term relation, the marketing of relations has to understand the users’ expectations, to get familiar with the user, to evaluate service processes, to get a real assessment of service quality and to manage adequately with relations. This is achieved through the interaction or active participation of all partici-pants in the market, as well as by interacting with many other disciplines from which the tourism market collects and provides information.

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THE EMPLOYEES’ SOCIO-DEMOGRAPHIC CHARACTERISTICS AND PERCEPTION OF THE ETHICAL CLIMATE IN HOTEL BUSINESS

Author(s): Maja Mijatov,Aleksandra S. Dragin,Tamara Jovanović,Kristina T. Košić,Ivana Blešić / Language(s): English Publication Year: 0

This research was focused on the influence of employees’ socio-demographic characteristics onthe ethical climate perception. The survey research was conducted at Kopaonik, popular center of wintertourism in Serbia, on the sample of 211 hotel employees. Research results might have practical implication,as a base of information necessary for improving the relations with human resources in tourism.

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THE ETHICAL CODE AND THE ETHICAL CLIMATE WITHIN THE HOTEL BUSINESS

Author(s): Maja Mijatov,Aleksandra S. Dragin,Tamara Jovanović,Tatjana Pivac,Katarina Perčević / Language(s): English Publication Year: 0

The most common normative system for shaping the employees’ attitudes and behavior isrepresented in form of the ethical code. In respect to that fact, this study was focused on researching theeffects of the ethical code on shaping the ethical climate within the hotel business in society that is passingthrough the transition, such as Serbia, obtaining the sample of 211 employees in hotels of Kopaonik,one of the most popular destinations of winter tourism in this country. The effects of the ethical code(its content and transparency of discussions and meetings about ethics and ethical dilemmas within hotels)were analyzed in respect to their influence on five identified ethical climate types, labeled as Lawand care, Adhering the law, procedures and rules, Organizational interest, Team spirit and personalmorality and Personal interest.

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FUTURE OF HOTEL INDUSTRY: THE CASE OF TECHNOLOGICAL INNOVATION, AND THE COMPETITIVENESS IN THE GLOBAL TOURISM MARKET

Author(s): Darko Milošević,Aleksandra Cvetković,Miroslava Marić / Language(s): English Publication Year: 0

The paper is based on an analysis of business model for online hotel reservation companies, the technology of used, analysis of tourist demand, competition between them, evaluation of innovative capabilities, and recommend of future strategy development of reservation systems. Findings of this study would benefit revenue managers, general managers, hotel owners, and corporate brand managers to make decisions and to formulate new policies concerning their online distribution, revenue, and brand optimization strategies.

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WINE TOURISM AS A VECTOR OF LOCAL AND REGIONAL DEVELOPMENT. CASE STUDY PRAHOVA COUNTY

Author(s): Adrian Nedelcu,Donatella Privitera,Antonietta Ivona,Alexandru Ganusceac / Language(s): English Publication Year: 0

Wine and gastronomic tourism is now emerging as one of the most promising segments of thetourism sector. The purpose of this paper is to analyse the Romanian wine heritage, with an impressivehistorical past, to highlight the considerable potential regarding the development of wine tourism inRomania, the factors that attract and motivate this alternative form of tourism, respectively the efficiencyof a network of thematic routes in Dealu Mare vineyard. The study performs a radiography of winetourism in Dealu Mare region, of the ways in which thematic routes, such as the Wine Road, 14 yearsafter launch, can contribute to the socio-economic development of the Sub-Carpathian region of Prahova,through moderate investments and rapid results. The goals of local development are to encouragean attractive territory and a well-defined identity, with a competitive and efficient agriculture and ruraleconomy with respect for the environment.

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SOCIOMETRIC RESEARCH IN THE SERVICE OF APPOINTING TEAM MEMBERS IN THE CONTEMPORARY TOURISM SECTOR

Author(s): Ivica Nikolić,Tijana Marić Đurković,Jelena Jotić / Language(s): English Publication Year: 0

This paper shows that the sociometric method can be applied in any tourist organization’s human resource management with the goal of appointing the best team members. The sociometricconcept of the model uses the characteristics of the Adizes model: P – producer, E – entrepreneur,A – administrator, and I – integrator, as well as the criteria for sociometric testing. The results and conclusions of the research show that such sociometric concept can be widely applied in strategic managementof the tourist organization with the goal of forming a team.

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THE IDENTIFICATION OF THE MAIN FACTORS OF THE DEVELOPMENT OF RURAL TOURISM ON STARA PLANINA MOUNTAIN

Author(s): Srđan Novaković,Goran Perić / Language(s): English Publication Year: 0

Stara Planina (Old Mountain) has excellent predispositions to the development of rural tourism, which are satisfied by but few mountains in our country. Its biological, geological and culturalheritages are very rich. However, this area was not an attractive tourist destination due to a large migrationof the local population. The natural beauties of Stara Planina, in combination with the culture,tradition, gastronomic specialties and music of Eastern Serbia, can become a recognizable touristbrand that will improve the image of the region and the state itself, because of which Stara Planinastrong potential for rural tourism development is being discovered. This paper is aimed at identifyingthe main factors influencing changes in tourism development and the selection of appropriate strategies,which in turn will influence identification and assessment during the planning of the strategicdirections of rural tourism development. The factor analysis is the method that allows the identificationof the main factors affecting changes in tourism development and one of the most popular multivariatetechniques aimed at identifying and understanding the basic idea, i.e. the common characteristics ofseveral variables and a reduction in the number of variables in the analysis.

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BALANCED SCORECARD AS INFORMATION BASIS OF LEAN MANAGERS IN HOSPITALITY SECTOR

Author(s): Bojana Novićević Čečević,Tatjana Stevanović / Language(s): English Publication Year: 0

Providing high-quality services at lower prices than competitors is one of business goalsin the hospitality sector. In that sense, in order to preserve and improve their competitive position onthe global market, hospitality managers must first harmonize their operations with the lean businessconcept, and then adopt modern performance measurement systems. This is because customers constantlyquestion the quality of the service received and the way in which it is provided. The purpose ofthe paper is to point out the possibility of applying a modern performance measurement system, suchas Balanced Scorecard, for the needs of hospitality managers in order to improve the services provided.

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SLOVAK TOURISM ENTERPRISES AND DMOs: CHALLENGES OF ADDRESSING VISITORS

Author(s): Kristína Pompurová,Radka Marcekova,Ľubica Šebová,Ivana Simockova / Language(s): English Publication Year: 0

This paper focuses on use of electronic marketing and thus different tools of marketing communication in tourism. All (37) destination management organizations (DMOs) in Slovakia and selected tourism enterprises (35) represent research object, while marketing communication tools represent research subject. The scope of use of marketing communication tools is analyzed in a complex way as both - demand side and supply side are examined. We used interview and following we investigated Internet marketing communication to study the supply side. This research sample consisted of 35 enterprises from which 24 were Slovak tour operators, 3 hotels (*** and ****), 4 spas and 4 water parks and 37 DMOs divided into five categories. On demand side data were collected through questionnaires. The research sample consisted of 510 randomly selected visitors of above-mentioned enterprises. The survey was undertaken from 2015 to 2018. We assume that an effective marketing campaign enhances competitiveness of enterprises and DMOs, boost their development and thus the development of tourism regions in Slovakia. However, new trends of marketing communication are being used in a limited extent by tourism enterprises and only several DMOs actively profit thus from traditional tools of marketing communication as well as from online marketing communication.

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AN MCDM APPROACH TO TOURISM PROJECTS EVALUATION: THE UPPER DANUBE BASIN CASE

Author(s): Gabrijela Popović,Dragan Mihajlović / Language(s): English Publication Year: 0

Essentially, this paper intends to emphasize the applicability of MCDM methods, i.e. the recently introduced Extended Pivot Pairwise Relative Criteria Importance Assessment (PIPRECIA-E), inthe field of tourism projects evaluation. The usefulness of the proposed method is demonstrated througha real case study involving the evaluation of projects pointed at the development of the tourism of the Upper Danube Basin. The performed assessment that has generated quite reliable results contains an estimation of the four alternative projects against the four principal criteria and the 21 sub-criteria.

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EVENT MANAGEMENT AND MANAGEMENT TOOLS IN ORGANIZATION OF MUSIC FESTIVALS

Author(s): Aleksandra Prodanović Stamenović,Miladin Kalinić / Language(s): English Publication Year: 0

The aim of this paper work is to represent of contemporary methods of organizing, promotion,and execution of the event, through personal experiences of authors in the organizing of theevents, but also trough review of current literature, written about this topic. As a representative example,were proceeded music festivals, because of great impact that they have on contemporary tourists’flows, but also on economic of destination where they took place.

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IMPACT OF ENVIRONMENTAL SECURITY ON RURAL TOURISM IN THE REPUBLIC OF SERBIA

Author(s): Vesela Radović,Milan Janković / Language(s): English Publication Year: 0

Tourism as an global business is one of the enormous industries of the world and one of economic sectors with the rapid increase. Tourism is the considerable part in the global gross nationalproduct and the important factor of the growth in the total employment of many countries. However,tourism took over a great responsibility regarding the natural environment and cultural historic heritage.The problem of responsible behavior of all subjects in tourism has been addressed by WorldTrade Organization, World Travel and Tourism Council and other international organizations as well.Their goals are to establish the universal rules of the behavior for all the participants in the tourismdevelopment. The analyses have demonstrated that Serbian tourism industry in the future will be facedwith numerous issues on the path to increase its impact on economy and contribute to the sustainabledevelopment in rural area and country in a whole. In that task therefore, there is an urgent need to beinnovative and look for reliable partners because risks can be very high in this process.

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ANALYSIS OF FINANCIAL STRENGTH AND LIQUIDITY OF LISTED COMPANIES IN TOURISM SECTOR IN CROATIA

Author(s): Vlasta Roška,Dalija Kuvačić / Language(s): English Publication Year: 0

The main goal set in Croatian Tourism Development Strategy is to place Croatia among the 20 leading tourist destinations in the world. Companies in the tourism sector need constant investments in increasing attractiveness and competitiveness. Good liquidity and financial strength of the companies in tourism are necessary for new investments. The main aim of this paper is to determine how well the companies in the tourism sector on the Zagreb Stock Exchange cover their liabilities, short or long term, from their profit or from the working capital. The analysis of the companies listed on the Zagreb Stock Exchange is based on four indicators: Financial strength, Quick Ratio, Current Ratio and Financial Stability Coefficient. These four indicators are calculated for years 2017, 2012 and 2008. Statistical data processing was done with SPSS program. The research result showed that the management of touristic companies listed on the Zagreb Stock Exchange achieves better liquidity and solvency in 2017 than in 2012 and 2008.

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THE INFLUENCE OF HABITS AND CUSTOMS AS ELEMENTS OF CULTURE ON CONSUMER BEHAVIOUR IN THE SECTOR OF TOURISM

Author(s): Srđan Šapić,Jovana Filipović,Jovana Savić / Language(s): English Publication Year: 0

The aim of this research is to determine whether habits and customs as elements of cultureaffect the behaviour of consumers in the sector of tourism, that is, whether they affect the process of researchingtourist arrangements and their use, as well as visiting travel agencies and consumers’ loyaltytowards them. For this purpose, empirical research was conducted on a sample of 237 subjects. Theresults indicate that habits and customs have an impact on the above-mentioned aspects of consumers’behaviour in the tourism sector, which confirms research hypotheses. Travel agencies should considerthe relationships between habits and customs of consumers and research and purchase of touristic arrangements,consumer`s visit and their loyalty, in order to create and implement the most appropriatemarketing strategies.

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