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THE IMPORTANCE OF COOPERATION OF TOURISM ORGANIZATIONS AT THE REGIONAL LEVEL

Author(s): Janka BERESECKÁ,Veronika Svetlíková / Language(s): English Publication Year: 0

According to the results from OECD countries, the position of the tourism sector in Slovakia has been unfavourable for a long time. Tourism in Slovakia is managed in a decentralized way, which is legally and financially supported in certain forms. Support is largely conditional on cooperation. Such an example is the support of the creation and activities of regional tourism organizations. In this paper, we will examine the economic significance and justification of cooperation among entities that are members of regional tourism organizations, by determining the relationship between the number of these organizations and the amount of revenue divided into four categories at the regional level. In this work we used multiple regression and correlation analysis. Based on their results, we identified the performance of companies according to the categories of achieved revenues. The results suggest that the most productive companies are companies with revenues ranging from 100000-500000 Euros per year. The paper also offers a framework of questions for further research related to sector governance, as well as an awareness of the importance and significance of cooperation.

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HIGH-SPEED RAIL AND TOURISM: A REVIEW OF RESEARCH AGENDA

Author(s): Martin Šauer,Markéta Novotná / Language(s): English Publication Year: 0

Transport infrastructure is an essential component of competitive tourism development and a key element in moving the tourists efficiently nearer to the tourism product. The location, capacity, efficiency, and connectivity of transport can significantly influence the mobility of tourists and enhance the destination´s accessibility. Researchers´ interest is to investigate how high-speed rail (HSR) can determine the destination choice, reinforce its attractiveness, and affect the tourists´ consumption patterns. This paper aims to define basic directions of research in the field of tourist mobility and high-speed rail. Based on the current publishing activity, it identifies the research problems and the approaches applied by the researchers. The literature review process involves searching the relevant literature, extracting data, analysing data, and synthesising the findings using descriptive synthesis. The results mostly come from areas where the HSR already exists. The HSR can affect the tourists' choice to visit neighbouring cities. Similarly, it gives value to already known and popular tourist destinations. Finally, it should be noted that the evidence is, however, often extremely limited.

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AIRBNB JAKO KATALYZÁTOR NEUDRŽITELNÉ PŘEMĚNY MĚST – PŘÍPADOVÁ STUDIE PRAHA

Author(s): Markéta Novotná,KATEŘINA HASOŇOVÁ / Language(s): Czech Publication Year: 0

The paper focuses on one of the current global trends related to the expansion of the sharing economy and shortterm accommodation services on the Internet platform. The paper aims to evaluate the socio-economic impacts of the Airbnb service in the capital city of Prague, which is one of the most visited cities in Europe. The Airbnb phenomenon, which indirectly contributes to overtourism and the burden on city centres, usually leads to higher house prices, unequal competition, changes in residential areas, and other negative externalities for the residents. The paper applies the desk research method based on the processing of secondary data, supplemented by own observation and in-depth interview with a representative of IPR Prague. When comparing the specific situation and the measures implemented to deal with this problem in other model destinations, serving as a benchmark for the case study, it can be stated that in the case of Prague, the initiative often comes spontaneously from below. The implementation of measures is often carried out only after repeated complaints by residents.

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MODIFIKACE VIRTUÁLNÍ REGIONÁLNÍ INFRASTRUKTURY PRO CRM AUTONOMNÍMI SYSTÉMY

Author(s): Josef Botlík,Milena Botlíková,Milena JANÁKOVÁ / Language(s): Czech Publication Year: 0

In the context of the pandemic condition caused by the coronavirus Covid 19, it is obvious that economic sectors dependent on movement of goods and people between regions will be less economically productive. Undoubtedly it is tourist industry (TI). Partial compensation of impacts and risks is practicable by appropriate tools, in this context it is client relationship management (CRM). Basic TI services are related to a destination which is a geospatial factor determining supply and demand. Destination isn´t isolated entity, it is dependent on environment (between other and administrative). Data processing is always related to a territorial unit which is characterized, between others, relevant infrastructure which is needed for provision of services. One characteristic of infrastructure is relation between elements of infrastructure, which can be defined as interdependence of elements, e.g. spatial. The aim of the contribution is to demonstrate the geospatial relationship between selected elements of supply and demand in the TI given accommodation capacities and the number of overnight stays. Defaults data are evaluated by geospatial analysis methods, especially precedent analysis showing changes of values between elements analyzed on the infrastructure. Infrastructure is based on administrative division of Czech Republic, basic data are divide into districts and modified to regions by minimum distances. Infrastructure is generated by passage of autonomous agents. The results of the work demonstrate spatial dependencies and indicate the need to examine the relationships between quantities based on the gradient of quantities in the space, which is evident, for example, on the behavior of the average number of overnight stays between the districts of Brno city and Brno countryside.

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FENOMÉN AGROTURISMU NA PŘÍKLADU JIHOMORAVSKÉHO KRAJE

Author(s): HELENA KUBÍČKOVÁ / Language(s): Czech Publication Year: 0

This paper reacts to the recent trend in tourism in the form of agritourism. This branch of rural tourism has been increasing in the last decade and is becoming more attractive in the connotation to the growth of the urban population rate. Urban citizens of towns gradually seek out places close to nature for their recreation and relaxation. The presence of urban visitors and their sojourn in rural areas generate for farmers resp. entrepreneurs offering agritourism services an additional income and represent a diversification of their business. So, there is no doubt about the positive benefits of agritourism for both supply and demand. This paper, therefore, aims to observe and analyse the agritourism supply, and after data synthesis to describe the actual implementation of this form of tourism. The South Moravian Region was chosen as a research area. The goal was achieved by own data database of 23 surveyed objects, which were the only ones that fulfilled the criteria set on the background of the literature search. The object had to offer accommodation, provide relevant information on its own website and during the visit, there should be an interaction between the visitor and the domestic animals (e.g. in the form of a mini-zoo, observation, etc.). The results confirmed that, despite considerable diversity (e.g. in terms of capacity indicators, so the number of beds or rooms), agritourism serves as a cheaper alternative to vacation and provides some typical activities, such as horse riding.

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KULTÚRNE DEDIČSTVO – EKONOMICKÝ ZDROJ ROZVOJA TURIZMU, ČI ODRAZ KULTÚRNEJ IDENTITY?

Author(s): Zdena Krišková / Language(s): Slovak Publication Year: 0

The paper focuses on the issue of cultural heritage and tourism in the area of the High Tatras that are located in the Spiš region – one of the most significant historical and cultural centres of Slovakia. The study points out the aspects of presenting to the visitors the traditional cultural values of this region that are in socio-cultural and economic contexts. Moreover, we monitor the adequate forms of interpretation of those values in the present conditions of tourism. We aim at the usage of socio-cultural capital of the city in the perspective of sustainable development in the European area. The contribution copes with the long term ethnological field research, which is, predominantly, the basis for the synthesis of the results, and that is completed with the bibliography sources. The main intention of the origin of villages in the Tatra region (spas and tourism), ethnic and social reference of their founders are the essential factors for our conclusions. Those factors have conditioned and influenced many cultural specificities of the inhabitants concerning their identity and cultural roots. This phenomenon is the important determinant of the values of cultural heritage exchange, mainly towards the external visitors of the High Tatras.,

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MÚZEÁ KULTÚR NÁRODNOSTNÝCH MENŠÍN AKO SÚČASŤ ŠPECIFICKÝCH FORIEM TURIZMU

Author(s): Jolana Darulová,Katarína Koštialová / Language(s): Slovak Publication Year: 0

The cultural heritage of a locality, region or country plays a significant role in the domestic tourist industry. Institutions of historic memory, in particular museums are concerned with specialist processing of cultural heritage elements. They register, document, administer and ultimately present these elements. The objective of this study is to characterise the importance of specialised museums of ethnic minority cultures in Slovakia, as cultural heritage intermediaries for specific forms of tourism. The study is based on ethnological field research, with updated semi-standardised interviews and participating observations. The outcome of the study determines two aspects. One of them relates to various forms of the tourist industry, which the museum network in Slovakia also participates in. The other one specifies the researched museums of ethnic minority cultures and their involvement in the development of cultural and ethnic tourism, as well as tourism of compatriots.

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АКТУАЛНИ ПРОБЛЕМИ ПРИ НАБОРА И ПОДБОРА НА ПЕРСОНАЛ ПРЕЗ ЛЕТНИЯ ТУРИСТИЧЕСКИ СЕЗОН В БЪЛГАРИЯ

Author(s): Desislava Kirova / Language(s): Bulgarian Publication Year: 0

The urgent need of highly qualified and numerous personnel starts in April every year at the seaside bars, restaurants and hotels. In order to achieve sustainability many employers are forced to hire staff with small or no working experience and provide the required training, motivation and additional reward during the touristic summer season. The aim of this research is to show the current problems and the challenges that the companies are facing when recruiting and to give some perspectives to solve these issues.

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DIGITAL TRANSFORMATION AND VIETNAM DESTINATION MARKETING SOLUTIONS TO INTERNATIONAL MARKET

Author(s): Le Thi Thu Hien / Language(s): English Publication Year: 0

The popularity of the internet today has gradually changed the interaction between businesses, customers and products. In the industrial revolution 4.0, the leading strategy of those companies is the digital transformation of management’s forms, business and especially marketing. Digital transformation is currently the leading trend of tourism businesses, with the aim of catching up with the transformation in business and marketing models. In this article, the author will research and analyze the current situation of digital transformation in the field of tourism and propose solutions to marketing destinations for the International tourist to Vietnam in the near future.

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INNOVATIVE APPROACHES IN DESTINATION MANAGEMENT

Author(s): Mariana Ianeva,Ralitsa Georgieva / Language(s): English Publication Year: 0

The goal of the current study is related to the creation of an innovative model for the development of tourism regions and specialized tourism products that correspond to the modern requirements and needs of the tourists. The research presents innovative approaches of the destination management, such as application of the four classical innovation models, adapted to the tourism product of MICE, health and urban-entertainment types of tourism. The paper also reviews the application of sensory marketing as an innovative approach to the products of the specialized types of tourism, such as MICE, health and urban-entertainment tourism. Sensory marketing is a line of the product innovation that stands out as a direction, related to management, but also to tourism products and, in particular, to the image of the tourism company.

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METHODOLOGICAL FRAMEWORK FOR RESEARCHING THE MANAGEMENT OF FAMILY HOTELS FOR REGION STARA PLANINA

Author(s): Mariana Ianeva,Tihomir Draganov / Language(s): English Publication Year: 0

Given the rapidly expanding market for family travel, tourism scholars have noted the growing popularity of connected tourism in recent years. All this calls for extensive research on the phenomenon of family tourism. Numerous studies can be distinguished, depending on whether one is assessing the opportunities in a particular market, the effectiveness of a strategy, a marketing plan, different campaigns or the specific requirements of a particular group of consumers for different products, etc. The present study is focused on the management of the hotel product of family mountain recreational tourism through the implementation of an advanced management model. The object of the study are selected accommodation facilities – one-star family hotels in region Stara Planina (location Veliko Tarnovo, Gabrovo, Troyan), and the aim is to optimize the management by identifying the behavior of the consumer and assessing the management of selected facilities in the tourism region Stara Planina, location Veliko Tarnovo – Gabrovo – Troyan.

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ESSENCE AND SPECIFICS OF BULGARIAN TOURISM REGIONS – RESOURCE COLLATERAL

Author(s): Nickolay Tsonev,Svetoslav Kaleychev,Nikola Gaydarov / Language(s): English Publication Year: 0

The modern tourism industry of Bulgaria is developing in an extremely dynamic and competitive environment, determining the need to create and implement strategic activities and initiatives to strengthen its place and role in the global tourism market. In recent years, the country has been divided into nine new tourist regions due to the need to create a common vision, successful marketing strategy, sustainable development and management, optimal market positioning and efficient use of natural and anthropogenic tourism resources. These new features provoked this study with an emphasis on resource security of newly created tourism regions, as different and specific resources can be perceived as one of the most important competitive advantages, creating a unique and memorable image of tourism regions and destinations. The obtained results are important for outlining the trends and prospects for the development of the tourism regions of Bulgaria. The scientific usefulness of this study is revealed in the presentation of the available natural and anthropogenic resources, which ensure the future development of tourism in the country and the newly created nine tourist regions. This study presenting the available natural and anthropogenic tourism resources which can be useful for assessing the opportunities and prospects for the development of the newly created nine tourism regions in Bulgaria.

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БЪЛГАРСКИТЕ НАЦИОНАЛНИ ТУРИСТИЧЕСКИ КОМПЛЕКСИ: ЕМПИРИЧЕН АНАЛИЗ ПРЕДИ И ПРИ ПАНДЕМИЯТА COVID – 19

Author(s): Vesela Dimitrova / Language(s): Bulgarian Publication Year: 0

The national resort complexes have a significant role for the tourism in Bulgaria. The goal of this paper is to build and estimate an econometric model of the revenue from the overnight stays and the realized overnight stays at the resort complexes of national importance for Bulgaria under the influence of the COVID-19 pandemic. The goal is achieved, on one hand, by analysing the dynamics and the structure of the following indicators: accommodation places, beds, overnight stays and income from overnight stays, and on the other hand, by building, estimating and analysing an econometric model with panel data. For this purpose, fixed-effects least squares dummy variable (LSDV) panel regression is implemented. The results of the estimated panel model show the impact of the overnight stays on the overnight revenues from them under the shock conditions resulting from the COVID-19 pandemic. There are noticeable differences regarding the impact of the pandemic crisis on the overnight stays and the revenues from them, both between the Bulgarian and the foreign citizens and between the mountain and the sea resorts of Bulgaria. The obtained results provide an enrichment of the knowledge about functioning dependencies in tourism, which can serve for justifying relevant management policies in tourism.

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Функционално предназначение на социалните трансфери в страните-членки на ЕС

Author(s): Angel Angelov / Language(s): Bulgarian Publication Year: 0

The modern state and its fiscal policy includes a number of instruments through which governments can intervene and deal with emerging social challenges. One of the most important tools is social transfers. The present study aims to analyze social transfers and examine their functional purpose within the EU member states. The study covers the period from the global economic crisis to the beginning of the COVID-19 pandemic, including subsequent effects of transfers on the socio-economic development of the member countries.

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Капацитет на трансграничните железопътни превози, условие за постигане на кръгова икономика в Република България

Author(s): Mario Ninov / Language(s): Bulgarian Publication Year: 0

The confirmation and improvement of mobility through the main European transport axes is dependent on many factors, part of which are the economic expediency of carrying out the transport, as well as the possibility of concentrating the transport flows in a network generating the concentration and in a certain axis. In this aspect, the carrying out of cross-border railways transportation and the lack of alternatives is part of the importance of the overall transportation process. The purpose of this article is to analyze the emerging complications of transportation in cases of blocked border crossings, their economic efficiency for the redirection of the cargo flow and the need for decisive actions by the state to prevent them. The actual state of border railway crossings in Bulgaria is presented and the possible solutions for their development, including through alternative solutions, are analyzed.

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Иновативно управление на човешките ресурси в сферата на туризма

Author(s): Fahri Idriz / Language(s): Bulgarian Publication Year: 0

If we invest in our human resources, they will invest in our company and in our business. Different thinking, innovative thinking is the basis for being successful and first in a given business, with preserved know-how. Innovation is a key factor in the success of modern companies. Some global changes in modern business such as the growing importance of services, knowledge, creativity and digitalization are creating a new kind of economy. In this new kind of economy, resources such as knowledge, creativity, company reputation and innovation are becoming increasingly important. In order to be successful, the roads are not many, either we have to think differently from the competition and have our patented innovation or we have to emphasize the excellent service and the quality of the services and goods we offer in the field of tourism. Asking the question of the effective management of human resources, we cannot but ask ourselves what we put in the concept of innovative? In modern business, innovations and innovative solutions and products are the engine of economic growth. Looking at this topic, we understand the innovative management of human resources as all non-standard approaches, methods, techniques and tools that are used in modern organizations in order to achieve higher efficiency and productivity. The motivation of human resources in the field of tourism is a whole challenge, and compliance with standards in this business is a key factor in successfully welcoming and sending groups and tourists.

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The COVID-19 crisis and tourism in Bulgaria

Author(s): Nikolina Popova / Language(s): English Publication Year: 0

The tourism industry in Bulgaria is in crisis, caused by a global factor external to the industry - the COVID-19 pandemic. The pandemic has affected the overall socio-economic development, incl. tourism, globally, regionally and nationally. This circumstance demonstrates the important role of four key factors: the geopolitics of EU structures, the policies formulated by the World Health Organization (WHO) and the World Tourism Organization (UNWTO); and the national tourism policy, which is harmonized with them. The object of this study is the national tourist space of Bulgaria, and the subject of the study is an analysis of the relationships between the main groups of factors: geopolitical, economic and state-legal, and the tourism industry in the country, strongly influenced by the crisis COVID-19, as well as major trends in the development of tourism in the years of the pandemic. Research background: The drastic decline in active mass international arrivals to Bulgaria in 2020 – 2022 period was larger than the number of Bulgarians traveling abroad. This was caused by the outflow of large international tour operators supplying tourists to seaside, and winter resorts in Bulgaria. Among the reasons for this are, besides the mass character of tourism, the policies of international, but not least and at the national level. Purpose: Study of the main groups of factors: geopolitical, economic and state-legal, affecting tourism in the period 2020 – 2022 influenced by the crisis COVID-19, as well as major trends in the development of tourism in the years of the pandemic. Methods: Content analysis, statistical analysis Findings and novelty The development of tourism in Bulgaria, in the context of the COVID-19 pandemic, is undergoing a process of transformation under the influence of international, and national policies. A proactive national policy is needed, taking into account the changes that have taken place in the development of tourism, both in terms of supply and demand.

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Приложение на теорията на планираното поведение в туристическото потребление на местни храни

Author(s): Neviana Krasteva,Desislava Alexova / Language(s): Bulgarian Publication Year: 0

Based on the theory of planned behavior and analysis of destinations in Bulgaria like Central and Western Balkan Mountain, Sofia district, Radomir, Smolyan, Ardino etc., this paper has proposed suggestions on designing tourist products in the provinces of Bulgaria in a sustainable manner. The ambition is to encourage rural areas to make full use of local superior resources and promote the prosperity of local rural economy. The research is based on field research of the specific places with the cooperation of local authorities and different organizations. The paper begins with a literature review of the theory of planes behavior concerning the role of tourism in sustainable destination development, considering the specificities of rural tourism, and the contribution of this tourism to sustainable development of rural areas. The literature review is followed by a case study for several regions in Bulgaria. Via qualitative and quantitative approach, the case studies identify the views of diverse stake holders (visitors, public, private agents of supply, residents and consultants). The methodology and observations under the analysis are presented and open for discussion. The paper ends with some prescriptions and offers for marketing strategy creation.

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Анализ на обществените оценки и нагласи към устойчивото развитие на туризма в национален курорт Албена

Author(s): Maria Vodenska / Language(s): Bulgarian Publication Year: 0

Despite the wide acceptance of the sustainable development concept, its implementation is still limited due to the difficulty of its practical application. The challenges are related to the comprehensive assessment of tourism impacts on the environment. Research on the problem in Bulgaria is still scarce. The known publications are at national level and do not give a clear picture of tourism sustainable development and its problems at regional and local levels. An appropriate regional level for monitoring sustainable tourism development is the national resort - it is possible to achieve purposeful use of local resources, combined with its effective control, while taking into account the interests of all parties concerned. The extent to which activities in the tourism sector affect the local environment is the aim of the current analysis of public assessment. Tourism undoubtedly has its positive impact on employment opportunities and local communities’ development, but it also leads to negative consequences on the natural features of the respective territories. The research includes a field survey of the opinion of the general public (residents of the municipality of Balchik) and users of tourist services in Albena national resort. The survey was conducted in the period June – July 2021.

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Дигитализацията като фактор за устойчиво развитие на хотелите, специализирани в предлагането на семейни почивки

Author(s): Elena Alexandrova / Language(s): Bulgarian Publication Year: 0

The modern tourism market, dominated by globalization, is increasingly criticized in relation to climate change and the carbon footprint of travel. At the same time, tourists' ecological awareness is growing and they are seeking pure and unspoiled nature in addition to comfort and convenience during their vacations. This is particularly relevant for families with children, who progressively take into account the hotels' green balance and digital presence when choosing and booking their trips. Intense competition in the industry also requires finding new competitive advantages and digital solutions to meet the progressing demands and challenges faced by businesses. Therefore, to guarantee their competitive position, hotels specialized in offering family vacations must focus on sustainable development, new technologies, and smart management systems. In this context the use of innovative technologies and digital tools improves management efficiency, enhances communication with guests, increases the number of reservations and tourist satisfaction. Furthermore, it reduces harmful impacts on the environment while ensuring long-term economic sustainability.

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